Gieves & Hawkes SS15 short film
3 February 2015
For S/S 2015, Gieves & Hawkes evokes the colours and memories of an English summer on the coast - soft and elegant, windswept and natural - presented with monochromatic and luxurious understatement.
The Gieves & Hawkes gentleman of today is dressed in tones of ocean and marine blue, shades of grey, sand, aqua and teal. Suits are subtle in texture and softer in shape and tone. Monochromatic summer tweeds are re-imagined in sophisticated wool/silk yarns, dressed down with knitwear or a t-shirt. Tailored greys are complex, the paler shades blended with sand and ivory, the darker twisted with navy to add a graphic and modern edge. With a nod to the history of the house, blazers are updated in softly tonal boating stripes. The trench is in stone ‘storm system’ wool/silk.
Eveningwear is hand-made in Britain. Tailored Irish linen dinner suits with covered buttons are in cream and driftwood grey. Silk/cotton jacquards are in discrete ivory or pale blue micro dots bringing a sophisticated newness. Styling highlights feature tonal dress shirts, knitted ties and linen scarves