by Calum Donoghue, 12 June 2015
Fashion’s finest came together last night to celebrate LC:M and the arrival of a string of new fashion stores on Duke Street, one of Mayfair’s most exciting new retail destinations.
Landlord Grosvenor hosted the “Fashion Crawl” which included a fashion preview by E Tautz with Patrick Grant and a first look at Private White V.C’s newest collection, as well as a safari-themed “shoe-walk” by Penelope Chilvers. Duke Street Emporium treated VIP clients to personal shopping and hosted a pop-up from Laura Apsit Livens, whilst The TukTuk Flower Studio also stayed open late for the evening. The
Lobster Roll Deli, a new restaurant concept from Goodman Group and the team behind Burger & Lobster provided catering on the night.
Craig McWilliam, Grosvenor’s London estate Director, said: “We have invested significantly in North Mayfair in the last few years and as a result Duke Street is fast becoming one of the most exciting retail destinations in Central London. With so many fantastic brands, including a number of menswear stores, we decided that London Collections: Men was the ideal occasion to celebrate the transformation of the street.”
Duke Street is located close to the western exit of the Bond Street Crossrail station which is scheduled to open in 2016. Ahead of its arrival, Grosvenor has invested in the transformation of its estate in North Mayfair, including the development of The Beaumont Hotel which opened last year and is run by restauranteurs Corbin & King. In addition, in autumn 2015 Parisian menswear brand AMI will open its first UK flagship store at 75 Duke Street, cementing Duke Street’s position as one of London’s most exciting new retail destinations.