by Clementine Darby, 30 September 2014
TRIED & TESTED: The Chapar
With the end of September upon us and those first signs of crispness in the air, there is only one thing on people’s minds – a change in attire. Some are excited by this, others are filled with dread. The solution, Gentleman, is The Chapar.
The Chapar is a membership free, online retail service that was created by a clothing veteran Joe Middleton (ex-Levi’s aficionado) and his stylish son, Sam. Their brainchild began over the premise that men find it tricky to shop. Some love it, some hate it but essentially men find it tricky to shop. Based on this fact, the company was established so men don’t need to scour through racks and rails of blazers and bootleg jeans, you are given your own personal stylist who will choose a set of clothes from 25 brands (e.g. Hackett, Loake, Brookes Brothers) and deliver them directly to your front door.
This all seemed simple enough, and it pretty much was. First things first, you sign up online and detail your sizes and style preferences. From here you are given a quick phone call (at a time you choose – as I know all you Quel Homme readers are busy men!) and discuss all your wants and needs in as much detail as you wish. Following this call, the stylist collates a selection of pieces and outfits to suit your preferences, all neatly packaged in a trunk and delivered to your home.
What wasn’t so simple was the delivery. The slight set-back has to be the fact that The Chapar do not have their own delivery service, they use a commercial one which only delivers on weekdays and therefore any normal person with a 9/5 job have to get the trunk delivered to their office. This then incurs the issue of either trying clothes on awkwardly in the office bathroom (no siree!) or traipsing across the City back home to test the waters in the comfort of your own bedroom. That said this was the only drawback.
Once delivered, the trunk was delightful - everything you would need for a chilly winters day; jackets, shirts, jumpers, trousers, loafers, socks, pocket squares… I could go on but you probably get the picture. And the great thing is – you only buy what you want and surprisingly it’s the same price as if you found the items in a shop. At the end of the trying-on-process, you request a pick-up and the trunk is collected the following day and shipped back to the warehouse. Not bad I hear you say?!
So the question is - is this the future for retailing? My answer is – with a few minor tweaks I can’t imagine why not.